The Greater Twin Cities United Way is an organization that wanted to enhance their user experience and bring education and engagement to the forefront of their messaging. Disparate information and complex navigation was the primary challenge. We simplified the design and updated the content to match the tone and purpose of each page. By integrating functionality from Facebook and Twitter, UW was able to extend their messaging beyond the website. Maintenance and management of the new site was critical. With a combination of our Active Media Manager Platform and customized inventory tracker, we made the upkeep of the UW’s marketing content and campaigns easy.
Services Provided:
Strategy
Design
Tech.
