At launch, myfruitrollups.com (which offered a personalized box of Fruit Roll-Ups) fell short of initial sales expectations. Clockwork was engaged to rethink the web experience — and the overall marketing campaign behind it — to increase conversions. We audited existing strategies and systems, interviewed stakeholders and customers, redesigned the user interface, implemented custom image uploading and other features, and completed two rounds of usability testing.

When the site was relaunched, conversion rates improved by more than 400%. The My Fruit Roll-Ups product line has since been discontinued. A moment of silence, please.