The Girl Scouts of Minnesota and Wisconsin River Valleys wanted a site that reflected the fun, collaborative and empowering nature of their organization. We conducted focus groups and individual interviews with users: scout leaders, parents, volunteers, and scouts—past, present and prospective. We then designed a site that acts as both a resource and an outlet for users to share their stories. For Girl Scouts River Valleys, we drew on compelling content and interactive features to communicate the council’s unique, empowering message.

www.girlscoutsrv.org