My Fruit Roll-Ups

At launch, myfruitrollups.com (which offered a personalized box of Fruit Roll-Ups) fell short of initial sales expectations. Clockwork was engaged to rethink the web experience — and the overall marketing campaign behind it — to increase conversions. We audited existing strategies and systems, interviewed stakeholders and customers, redesigned the user interface, implemented custom image uploading and other features, and completed two rounds of usability testing.

When the site was relaunched, conversion rates improved by more than 400%. The My Fruit Roll-Ups product line has since been discontinued. A moment of silence, please.

Diamond Crystal Salt

http://www.diamondcrystalsalt.com

Cargill's challenge was to launch the first consumer-focused web site for Diamond Crystal Salt, creating a single site for products ranging from ice-melting to gourmet kosher salts. We worked with their team to create an elegant site that unites the diverse products under the banner of "life-enhancing salts."

Clockwork planned, designed and architected the site, duplicated Cargill's .NET server environment for development and testing and launched the new site in the Cargill server environment without a hitch.

API Healthcare

http://www.apihealthcare.com

After an acquisition, API Healthcare underwent a rebranding. With a trade show fast approaching, the company required a web presence that aligned with their new position and look.

We planned, architected, designed, developed, tested and launched the new website on the Active Media Manager in four weeks. Yup. FOUR WEEKS. We trained the API marketing group on our toolset, which enabled them to  populate and edit content, eliminating bottlenecks and reliance on IT for site updates.

Shea

http://www.shealink.com

One of Shea’s challenges was helping clients understand the full breadth of expertise they provide outside of architecture services. We created a site that focuses on the things that set them apart from other multidisciplinary design firms. Most notably, Shea employees work collaboratively on projects and are not separated into practice areas.

Their new web site both reflects their unique personality and allows for easy, ongoing content management with the Active Media Manager.

Lean Forward Films

http://www.leanforwardfilms.com

Actor Scott Foley wanted to establish an online channel for hosting and promotion of independent films, starting with his self-produced web series "Who Cut the Cake?"

Clockwork developed a logo and identity that combines the spirit of being entertained with the  innovation of online content delivery. We utilized existing technologies for video hosting and delivery (Veoh) and content management (WordPress) to allow Scott Foley to manage the site's evolution.