At Clockwork, I’m privileged to have been a part of many, many site launches—hundreds—each with their own share of excitement.  It’s a special thing to release something you and your colleagues have labored over for weeks or months (sometimes years!).  However, launching a new or replacement website is a ton of work up until that magical, happy moment I’m thinking about right now.  Timing is a simple but critical factor for a successful site launch.  After years of experience, I want to make one, simple recommendation: launch your website after lunch on a business day.