Last year my friend, Gini Dietrich, asked me to participate in a project she was noodling over. She asked me to write a letter to C-level executives about something that I felt was mission critical in the new year. The goal was to assemble a collection of letters from a broad range of professionals and publish a book of advice on vision, culture, community, and integration. Of course I wanted in on this action. But I struggled with how best to make my contribution. I guess I felt like my expertise lies in the digital world - if we're talking strategy around digital business initiatives I might have an interesting tidbit or two to share. But I was struggling with putting together a letter impactful enough for the C-suite. When I finally started writing my letter went in a completely different direction. Does it touch digital? Sure. But not in the way you'd expect.