Last year my friend, Gini Dietrich, asked me to participate in a project she was noodling over. She asked me to write a letter to C-level executives about something that I felt was mission critical in the new year.  The goal was to assemble a collection of letters from a broad range of professionals and publish a book of advice on vision, culture, community, and integration. Of course I wanted in on this action.  But I struggled with how best to make my contribution.  I guess I felt like my expertise lies in the digital world - if we're talking strategy around digital business initiatives I might have an interesting tidbit or two to share.  But I was struggling with putting together a letter impactful enough for the C-suite.  When I finally started writing my letter went in a completely different direction.  Does it touch digital?  Sure.  But not in the way you'd expect.

If you've ever had someone gain unauthorized access to your online accounts, you know how frustrating it is. Not only do you have to reset your password for that account, you also have to reset all the other accounts that use the same password (even though you've been told a million times not to do that).