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posted on 7/7/10 by Ryan Loomis
Clockwork recently hosted a UPAMN event entitled, "Neuro Web Design - What Makes Them Click?", presented by Dr. Susan Weinschenk. Dr. Weinschenk's application of Psychology to technology and her work in the field of User Experience Strategy is compelling and engaging. In her presentation, she discussed the mind's ability to make unconscious decisions and what that means for us as Information Architects and User Experience Designers.