The St. Paul Winter Carnival can celebrate a new season with a new website, thanks to a collaboration with Clockwork Active Media Systems.  The annual event required a strong web presence to facilitate consistent communication with the community.  Clockwork provided a fresh approach to the branded site and rolled out the new look in the Clockwork Active Media Manager for total website control and media management.  Additional Active Media modules were integrated for email marketing and event scheduling allowing for a comprehensive communications solution.  The staff at the Carnival manage the on-going activity for the website and correlating email communications.  The new site plays a significant role in taking the Winter Carnival's marketing efforts to a whole new level.  For more information visit http://www.winter-carnival.com.