posted on 2/6/07 by Clockwork
CLOCKWORK STAFF BURIED IN AVALANCHE OF SITE AWARDS
Minneapolis, MN -- Medical bills at Clockwork Active Media Systems have been steadily increasing since the beginning of the new year reports President, Nancy Lyons. "Just yesterday, production specialist Sharyn Morrow sprained her wrist lifting the Davey Award we won for Premier Marine (www.pontoons.com)." Morrow was unavailable for comment, but was notably wearing a wrist brace.
Other staff members have reported paper cuts from Web Award certificates, and repetitive stress injuries from the framing and hanging of those same certificates. "I'm not sure how much longer I can work under these conditions," stated developer Zachary Drew. "I have to wear sunglasses in the office to avoid the glare off all these statuettes. It's a real nuisance!"
We are doing everything in our power to make the best of this," stated CTO Kurt Koppelman. "We try to make the working environment as comfortable as possible, but if the awards keep coming at this rate, employees may have to buck up and accept some temporary discomfort."
So far during this season, Clockwork has been awarded:
- 3 Silver Davey Awards
- 3 Standard of Excellence WebAwards from the Web Marketing Association
- 1 Best of Industry WebAward from the Web Marketing Association
- 5 Silver W3 Awards from the International Academy of Visual Arts
- 1 IMA Best in Class Award for www.clockwork.net
Clockwork was also named a Top 25 Web Developer by the Minneapolis/St. Paul Business Journal as well as on of the Twin Cities' Great Places to Work.
posted on 2/27/07 by Meghan Wilker
I'm super excited about our recent launch of the Medtronic TC Kids Marathon web site
for a few reasons:
1. Everywhere I turn, there are stories about how unhealthy Americans (and in particular American kids) are. The Medtronic TC Kids Marathon is helping parents and teachers to involve children in more physical activity. Their motto is, "Running a marathon, one mile at a time." It's a really cool idea, and I hope it has an effect on getting kids moving!
2. The site gave us @ Clockwork a chance to exercise our "conditional content" components within the Active Media Manager (AMM). Conditional content is the term we use to describe content that is displayed when certain conditions are met. For example, you can set up conditional content that says "Hi, Guest!" if a visitor is not logged in, and "Hi, [first name]!" if they are logged in. Sounds simple -- and it is -- but in the case of the Medtronic TC Kids Marathon we got to really dig in and use conditional content to power whole pages and sections.
A few examples:
- Once users have created an account, we know if they are a Teacher/School or a Family and can change the content that is displayed on every page within the Kids Training Program section. Families are eligible for one kind of incentives, while schools are eligible for others. Using conditional content, each group sees only the information that applies to them.
- As users give us additional information (like address, whether or not they want to order incentives or attend an event) we can slice and dice information even futher. We can display one kind of order form if you've never ordered incentives, and another order form if you need to add extras to your order later.
As we were working on this project with the client, the client struggled with who would get to see what information and how to organize the content. Originally, they were thinking that we would have to have separate sections of the site for Teachers and Families. Argh! Can you imagine having to maintain separate sections, and dealing with the confusion of a Family accidentally getting into the Schools section? No, thanks! It was rewarding to bring them such a simple solution.
Don't get me wrong, it certainly took a lot of thinking (and debate) internally to figure out how to put users into certain "buckets" and then how to give them information at appropriate times, but it was a fun problem to solve. And in practice, I'm excited at how elegantly it all turned out.
Enough blabbering, you should really go check it out for yourself
To learn more about the Clockwork suite of products, visit activemediamanager.com
posted on 2/27/07 by Meghan Wilker
One of my favorite things about Internet technologies over the past couple of years is the ability for people to create awesome mashups. When my younger sister was looking for an apartment in NYC, I was able to send her a link to a site that placed apartments listed on Craigslist on a Google map
for super-simple browsing by neighborhood.
Tonight, via Parent Hacks
, I discovered Listpic
- a site that allows you to browse Craigslist posts by photo. BRILLIANT! How many times have I wished I could just look through all the pictures
without having to click on every post?!
If you're a fan of Craigslist
, you'll be immediately addicted to this interface.