Domains
| posted on 5/17/05 by Michael Koppelman
I was pondering what is better from a marketing perspective: newproduct.domain.com or www.domain.com/newproduct (as an example) I think the world is starting to get used to 2nd level domains such that marketing something as newproduct.domain.com is mnemonic. I think 2nd level domains are easier to speak as well. They are also a hair more concise. On the other hand, I think brands too often use too many domains when they should focus on marketing a single domain all the time. CNN does this, for example. The only domain they market is cnn.com. I think a lot of companies grab every possible domain as a defensive strategy and that might be valuable in some respects but in general I think leads to defocus. What do you think?
About Michael
Michael is the Chief Scientist at Clockwork. He is a tech dork, musician, astrophysicist, and former CFO. He likes data and good ideas. He blogs at lolife.com and podcasts at Slacker Astronomy.
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