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Improving the Design of Websites & Powerpoints

|  posted on 5/10/05 by Michael Opperman

A couple of recommendations: Reinventing the Wheel, Jennifer Helfand "As inventive as instructive, information wheels-or volvelles-have been used since the fourteenth century to measure, record, predict, and calculate everything form time and space to military history and recipes. In this fascinating book, designer and critic Jessica Helfand offers an in-depth look at these unique artifacts, which are not only clever and amusing-where else could you dial-in ingredients to concoct "Creamed Oysters and Celery"?-but, Helfand argues, relevant as a model for modern interactive design." Winterhouse and a piece that passed briefly through my hands this week (a recommendation and generous loan from a fellow evangelist): The Cognitive Style of Powerpoint, Edward Tufte "In corporate and government bureaucracies, the standard method for making a presentation is to talk about a list of points organized onto slides projected up on the wall. For many years, overhead projectors lit up transparencies, and slide projectors showed high-resolution 35mm slides. Now "slideware" computer programs for presentations are nearly everywhere. Early in the 21st century, several hundred million copies of Microsoft PowerPoint were turning out trillions of slides each year. Alas, slideware often reduces the analytical quality of presentations. In particular, the popular PowerPoint templates (ready-made designs) usually weaken verbal and spatial reasoning, and almost always corrupt statistical analysis. What is the problem with PowerPoint? And how can we improve our presentations?" Edward Tufte

About Michael
Michael is the Director of Business Development. For the last decade, he has honed his strategy and business development skills everywhere from big agencies to his own marketing services firm, and even spent some time at a new media think tank.
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