66 percent would choose to give up their passwords for a Starbucks coffee
| posted on 5/6/05 by Michael Opperman
Security vendor VeriSign found 66 percent would choose to give up their passwords for a Starbucks coffee, during an informal on-the-street survey conducted Thursday in San Francisco. (even though the chain is banning the new Springsteen album . . .) Good thing I get free coffee at work.
About Michael
Michael is the Director of Business Development. For the last decade, he has honed his strategy and business development skills everywhere from big agencies to his own marketing services firm, and even spent some time at a new media think tank.
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